A Letter for the founders of Club Penguin…

25 12 2007

Coins for ChangeOn December 14th, we offered the children who play Club Penguin the opportunity to make a difference in the world.

Over a 10-day period, we invited them to donate the virtual coins they earned by playing games on Club Penguin to supporting the environment, children’s health or children in developing countries. In turn, the New Horizon Foundation, an organization started by the co-founders of Club Penguin, committed to donate $1 million real cash to be shared among three organizations chosen to represent those categories. The amount of money each group received would be determined based on how much support it received from the kids.

Our goal with the Coins for Change campaign was simple: to cultivate a spirit of giving and empower the children who play Club Penguin to affect real change in a way that truly matters to them. After hearing from countless Club Penguin fans looking for ways they could help others and make a difference, we were confident Coins for Change was something kids would get excited about.

When the campaign wrapped up on December 24th, we were delighted with the final results.

In less than two weeks, over 2.5 million kids around the world embraced the spirit of giving and enthusiastically donated their virtual coins to Coins for Change.

The sum total of that generosity translates into substantial financial donations to the three organizations selected to share in the $1 million gift.

The World Wildlife Federation (www.worldwildlife.org) will receive $330,000 towards its efforts to protect the planet and help build a future where people live in harmony with nature. The Elizabeth Glaser Pediatric AIDS Foundation (www.pedaids.org), which works to prevent pediatric HIV infection and to eradicate AIDS in children around the world, will receive $394,000, while $276,000 will go to Free The Children (www.freethechildren.com), whose primary goals are to free children from poverty and exploitation and free young people from the notion they are powerless to affect positive change.

We hope Coins for Change helps everyone who took part gain a vision of how they can make a difference in the world.

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